Treat your scalp as you would your face
You often forget your scalp is skin and should be treated as such. Ladies will agree that skin feels the best after a facial (guys, if you dismiss this experience as girly, you should go to a man spa and get a man facial. Your face will feel manly and great). But we very rarely treat our scalp to the same luxury. Maxi.Wash is the clarifying facial for hair. It’s full of non-sulfate cleansing agents that wash away dirt and oil without over-drying your hair and scalp.
You’ve heard sulfates are the devil, but is it true? Sulfates are cleaning agents that remove anything stuck to your hair and scalp. They have very small molecules that get inside hair and remove moisture you want to keep in it. These same molecules are small enough to penetrate into skin and can cause irritation. They literally get under your skin! Less harmful, non-sulfate ingredients get your hair just as clean. Sulfates are cheaper, that’s why we find them in everything.
Maxi.Wash contains AHAs (alpha hydroxy acids) derived from fruit. They help skin shed dead cells. You often find these guys in anti-aging and anti-wrinkle products. When applied to skin they boost the production of collagen, which is responsible for the skin’s strength. So YAY for AHAs!
The Maxi also has extracts of witch hazel, tea tree, grapefruit, thyme, rosemary and aloe leaf juice. These natural ingredients are known for their anti-inflammatory and healing properties. They help soothe and moisturize your scalp and deliver divine antioxidants to your hair. This just keeps getting better, and I’m not even done yet!
Clear your hair of troubles
Our mane, our crowning glory has the annoying tendency to attract stuff. And I don’t mean lustful glances from those, who love to run their hands through your hair. Hair attracts oil, the metals in your tap water, pollutants from the air and loads of the hair product you like to use. But it’s not as quick to let go of all these attachments. What happens when this build-up accumulates layer upon layer? Your hair starts to look less shiny, loses its body and bounce and gets oily faster. It becomes harder to style and the styling doesn’t last. Heavy protein and silicone containing conditioners are the major offenders here. Over time they create a hard shell around the hair that makes it brittle. This is where Maxi.Wash comes in. Those same natural extracts and cleansers get rid of the build-up and make your hair softer and more manageable. Styling hair that’s been cleansed with Maxi.Wash is like working with a clean canvas.
It’s also great for getting rid of an unwanted tinge in your hair colour. Blondes, who swim will know what I am talking about.
So there we have it. Maxi.Wash will rid your hair and your scalp of all the crap it accumulates in your day to day life. It will give your hair new life and after writing all this I am itching for a good maxi wash. You should come visit us at Dat Salon in Toronto and have all your hair sins absolved too!